CRM is a customer relationship management module meant for gathering, storing and analyzing data about clients, competitors and their behaviour peculiarities. When data is being systemized, work productivity increases and information loss is avoided.
Customer relationship management module functions allow:
- Decrease loss during the staff change. Staff change will not affect relations with the clients. After a staff member changes position, his/her contacts and work is not forgotten;
- Store, systemize, analyze information about present and potential clients;
- Plan client service activities, control their execution;
- Always see how you communicate with a client. He/she will be pleasantly surprised to see you always remember what you have been talking about.
- Execute searches through events, clients, their contact people and other information;
- Avoid ambiguity while communicating with clients if several managers communicate with them; all the arrangements will be stored in CRM system